Blog
Writing for people who post at volume.
Practical writing for people who run social accounts at volume — how the platforms actually behave, and how to run a posting operation without five tools and a spreadsheet.
Every post carries the date it was last checked. Platforms change; a dated claim can be re-checked, an undated one is just wrong the day it drifts. Subscribe by RSS.
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How we keep our numbers honest
Four rules that decide what a number is allowed to say — one source per figure, a blank where nothing was measured, a quiet week that cannot look like a broken sync, and recorded sources.
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Ask your AI: brief me
One question replaces the six an assistant used to ask to work out how yesterday went — and the answer says what it could not measure instead of filling the gap with a zero.
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Connect your AI to SupahPost — the full setup guide
Point Claude, ChatGPT, Cursor or the AI you already use at your workspace. Three steps for each one, what each key can do, and the whole list of what it can do.
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Get SupahPost in Slack in one click
Your posting tool should tell you when a post goes out, and especially when one does not. What that looks like in Slack, why it used to take nine steps, and what the app actually asks permission for.
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Connect Claude to your own analytics in three steps
Copy one link, add it as a connector in Claude, approve. Then ask your own AI what your posts did last month and get an answer from your real numbers. With screenshots of every step.
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Reach, impressions and views are three different numbers
They are not synonyms. Each one counts something different, the platforms draw the lines in different places, and comparing the wrong pair is how a good month looks flat.
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What an MCP server is, and what yours should be allowed to do
MCP lets an AI assistant call your tools directly instead of guessing from a screenshot. The interesting question is not whether to connect one, but what to let it reach.
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Why your scheduled post failed, and what the error actually means
Scheduled posts fail for a small number of reasons, and almost all of them are fixable in a couple of minutes once you know which one you have hit. How to tell them apart.